Which area of your business are you leveling up today?
Click a button below from my quick-search menu to see my recommended top tools or keep scrolling to browse.
The Core Tools for Success
(Click on a category below.)
The Satellite Tools to Uplevel
(Click on a category below.)
PROVEN TOOLS OF THE TRADE
FOR ONLINE ENTREPRENEURS
Get bigger results faster with the right tools
The Smart Better Business™️
We only recommend tools & software that we use and trust in our own business.
Take the guesswork and lost time out of starting or scaling your business.
These are the tools we've already vetted as the best way out there to get work done and be successful.
(Where possible, we register as affiliates for the products and services we use & recommend. Many of the links we share on this page are affiliate links, which means if you click these links and make a purchase we may earn a commission at no additional cost to you. However, some links here are "just because". Ultimately, my goal is to share as much as I can that will help you be successful. You can check out the full details in our Terms.)
FEATURED TOOLS
Kajabi
The #1 All-in-One Platform to Grow Your Online Business
Kajabi is my central business hub for running my entire business: courses, email, marketing, sales, & more.
Kajabi is everything you need . . . on one single platform. This is home to my website, landing pages, courses, memberships, and so much more. I can create email and marketing campaigns, view my analytics, and manage client profiles all from one place. Without the complicated “patches” and additional tools to get platforms to “play nicely” together.
Sell trials, memberships, upsells, and courses. Create your podcast, customized 1:1 coaching profiles, and your online digital store.
Kajabi normally only offers a standard 14 day trial. But I have partnered with Kajabi to bring you a 30 day free trial. To get this promotion, just click the link to the left!
Canva
Make Graphics, Images, Documents, Presentations, & More
Online businesses need graphics, visuals, images, and pdf's.
I literally use Canva multiple times per day. Cover images, banners, social media posts, custom-sized images for your website, presentations, and branded pdf's. The need for creations like these (and many more) is a major part of building an online world that your audience can interact with and enjoy. Canva is easy, integrates with a range of online tools and platforms, and gives you tons of templates to get you started.
LastPass
The Password & Security Vault That Keeps Your Accounts & Info Safe
Before LastPass, I had a few passwords that I repeated everywhere. And I got hacked. Not anymore.
Store long and complicated passwords that can't be hacked. And you don't ever have to remember them or search for them again! This tool will save you hours of lost productivity per year. Your investment in this affordable tool will more than pay for itself!
Safeguard against being hacked and losing even more time, money, and peace of mind. Plus, you can access passwords & secure info. from any device on the go. You can't afford NOT to protect your life and business when you're online.
EMAIL AND MARKETING AUTOMATION
KAJABI
Your All-in-One Business Platform
Kajabi is mentioned above as a featured tool, and for good reason. Kajabi is everything you need . . . on one single platform. Email marketing and automation is critical to an online business. Your email list is your critical in online biz. Do it all, right inside Kajabi.
Get a 30 day free trial (instead of the usual 14) by clicking my special offer link below.
CONVERTKIT
Email & Basic Marketing Automation
If you’re just getting started and not quite ready to dive straight into Kajabi, then get started fast & simplified with ConvertKit. ConvertKit is easy to learn and user-friendly for the non-tech creator. You can start your email list, marketing campaigns, and automations with ConvertKit and even build simple landing pages. Then you can easily integrate it with Kajabi later as you grow.
PROJECT MANAGEMENT
Asana
Project Management to Actually Get Things Done
Stay organized and create projects, systems, & processes to get work done.
You might think that you don't need "project management" because you're a solopreneur or a small team. But having a project-based business is critical.
I run my entire business as projects and mini-projects, not just a long list of "to do" items that all run together. Give yourself the gift of clarity, structure, and process in your business and life by making Asana an essential biz tool.
Use the FREE plan for as long as you'd like!
BANKING & BOOKKEEPING
NOVO
Simple, free business checking online
I was constantly frustrated by brick-and-mortar account fees and the often archaic way they were still doing business--with very few online services in place. When I stumbled upon Novo, it was exactly what I wanted (and needed) as an online entrepreneur. Online financial technology with easy transfers, no hidden fees, multiple integrations, and it’s FDIC insured through Middlesex Federal Savings, FA. For US-based businesses only.
QUICKBOOKS
The #1 Accounting Software for Small Businesses
Sooner than you think, you’re going to need a way to track your business expenses and income. Manage everything from invoices, tax data, payments, and income. Know the financial picture of your business so that you can maximize profits.
Quickbooks integrates and partners with Novo, so I recommend pairing these two together.
LEGAL & COMPLIANCE
The Contract Shop®️
The boutique online legal source created especially for online entrepreneurs such as course creators, coaches, freelancers, and photographers.
I trust my legal needs to Christina Scalera, an attorney and the founder of The Contract Shop®️. Christina understands the world of the digital biz owner, and her templates can be used worldwide. Her templates are also peer-reviewed so you can be assured that multiple "lawyer eyeballs" have reviewed the legal-ese before it drops into your Inbox.
GET LEGAL FAST™️ BUNDLE
If you're just starting out in your business, this bundle contains the basic things you'll need. (And a lot of this is required globally by law from the very first landing page you build.) Don't risk getting blind-sided by the legal stuff that can bring you down before you've even gotten a huge web presence.
THE BUSINESS FOUNDATIONS BUNDLE
This is the product I recommend the most. Even if you've been in business awhile, there might still be some legal loose ends that, well, just didn't get tied up in a bow. (Probably because you were so busy being the awesome creator you are and serving your clients.)
Get all the legal documents you need to PROTECT & GROW your business. Make sure you get the must-have legal docs for your service-based business.
ULTIMATE HIRING BUNDLE
Hiring someone can feel really overwhelming . . . whether they are a team hire or a contractor. And let's face it: they're going to have the "inside look" behind your business and all of the intellectual property that belongs to you. Make sure your "boss booty" is covered.
Not sure what you need?
Don't see it here?
Click the button below to go to The Contract Shop®️ site so you can start learning and find the Legal Eagle stuff that best suits your business.
TAKE ME TO THE CONTRACT SHOP!BUILD A WINNING QUIZ LEAD MAGNET
Interact
Take your lead magnet to a whole new level
BuzzSumo says the average quiz gets shared 1900 times!
If you've ever taken my quiz, "What's Your Cyber CEO Type?", then you've seen how a quiz can be a fun and interactive way to engage your audience and help them. Customize it as much as you want, and use the information to create a totally unique experience for your users.
Harness the power of quizzes to grow your email list. Qualify your leads. And learn more about what your audience truly wants and needs.
WEBSITE & LANDING PAGES
KAJABI
Your #1 All-in-One Online Business Platform
The real skinny? I resisted building my website on Kajabi and started out on another platform. After a year (of wasted time and money, I might add), I went straight back to Kajabi. The biggest reasons?
- Kajabi is easy peezy to build on.
- But more importantly, Kajabi pages are optimized with tools that are designed to market and sell digital products & services.
I have built my entire website on Kajabi. In fact, this page and the words you're reading right now . . . .yep . . . built in Kajabi. Their pages just keep getting prettier, too!
Kajabi normally only offers a standard 14 day trial. But I have partnered with them to bring you a 30 day free trial. That's more than double on free days! To get this promotion, just click the link to the left.
GRAPHICS & DESIGN
Canva
The online graphics & content creation place that's eaaassy
Create graphics that wow your clients, attract the right audiences, and keep you on brand.
Professional templates, images, & quality content for social posts, presentations, pdf's, thumbnails, printables, and more. Canva is my #1 choice for creating graphics. Widely used in the industry, you'll find it easy to learn (no tech needed!). Download your creations and start sharing in no time.
SECURITY & DEVICE PERFORMANCE
LASTPASS
Password & Security Vault
Before LastPass, I had a few passwords that I repeated everywhere. And I got hacked. Not anymore.
Store long and complicated passwords that are hack-proof. And you don't ever have to remember them or search for them again! Save hours of lost productivity per year with this this affordable tool. And safeguard against being hacked and losing even more time, money, and peace of mind. You can't afford NOT to protect your life and business when you're online.
CleanMyMac
The ultimate file & malware cleaner for your Mac
What would happen to your business if your device was hacked by malware?
Clean up files, protect private info, remove malware, and keep your apps up-to-date with this easy-to-use and low-cost app. CleanMyMac keeps my Mac devices performing at their very best, scans for suspicious files, and more.
This tool makes it easy to do all the maintenance and cleaning on your Mac device by putting all the tasks in one user-friendly app that reminds you when it's time to do a scan.
SALES, PAYMENTS, & CHECKOUT
KAJABI
Your #1 All-in-One Online Business Platform
Kajabi integrates with Paypal and Stripe, the two most trusted and well-known payment processing systems online. Track all of your revenue and performance in one place inside Kajabi. See which products & programs are performing the best. Get the revenue analytics you need to be a Smart Better Cyber CEO.
Kajabi normally only offers a standard 14 day trial. But I have partnered with them to bring you a 30 day free trial. That's more than double the amount of free days! To get this promotion, just click the link to the left.
LIVESTREAM & VIDEO PRODUCTION
ECAMM LIVE ACADEMY
If you want to get more support and instruction on how to get the most out of eCamm, then I highly recommend this course from my friend and peer, Adrian Salisbury. In fact, he's the official eCamm Live Ambassador and expert! So you'll probably see him on their website and in their training sessions. A few times per year, he offers live bootcamp style training to get you off to a fast start. And you get to keep the course when training is done!
ECAMM LIVE
Ecamm is the leading all-in-one livestreaming production platform built for Mac. What if you could bring your branding, audience comments, and presentations right up to the screen with you like a pro newscaster or interviewer? Well, you can! And you don't need to be a tech guru or have a camera crew to do it. Impress your audience, your interview guests, and your clients.
Give your camera appearances and virtual events a whole new look and experience. Your audience will love your professional, interactive, and more entertaining presentations!
PRO VIDEO ACADEMY
This course is also brought to you by Adrian Salisbury. You'll learn what gear you need, exactly how to set up a professional look . . . without breaking the bank. If you've ever been on a call with me, you'll see what a great job he did for me. I constantly get questions like "How did you get that awesome look for your calls?? My secret weapon: Adrian and Pro Video Academy. (And if I can set this up, anyone can!)
SCREENCASTS & VIDEO EDITING
LOOM
Record your computer screen, with (or without) your face on it. Send messages to team members, record instructions for team training, or record your course lessons right in Loom. It's super easy, works fast, and is so much more personal than typing a message or email to someone. Loom brings that personal touch and connection to everything you do.
RUN A SUCCESSFUL YOUTUBE CHANNEL
TUBEBUDDY
My #1 tool for growing my channel. YouTube is a search engine. And having the tools to do your keyword research so that your content can be found is critical to your success on the platform. Rank higher in search results, get more views and subscribers, and publish faster with TubeBuddy.
PRIMAL VIDEO ACCELERATOR
PVA is an online membership community and course taught by Justin & Mike Brown. With over 1 MILLION YouTube subscribers, these guys know how to make a YouTube channel grow. More importantly, they understand how to monetize your channel and use successful business and mindset principles to build a sustainable & profitable system. I love how organized their lessons are and how easy it is to learn from them. PVA opens up just a few times per year, so get on the waitlist by clicking the button below.
KEYWORDS EVERYWHERE
This tool is worth every penny. Use it only when you need it to get data on search volumes, CPC, and competition data for search strings to find out what people are looking for. I don't get anything for mentioning it here, but hey, I love this tool for finding great content for my YouTube channel!
Just as a reminder, this page contains affiliate links. I may get paid a small percentage, but I'd recommend them to you regardless! (I just like sharing the stuff I love that works.) Because dang it, more than anything, I want you to succeed. 💃
