Annie Bauer, Certified Coach, Online Biz Strategist, Mindset and Neuro Coach helps women coaches and course creators create the success they want in their lives while also having health and wellbeing

hi there!

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I'm Annie Bauer. Thanks for dropping in. I am so glad you're here!


I'm a Texas-born gal now living in the mountains of Western North Carolina. My days are spent working with women online coaches & course creators to help them build their businesses so that they can live life on their own terms . . . more freedom, more time with loved ones, and without limits on their impact and income. 

I strongly believe we should be crafting our own biz and life, not trying to stuff ourselves into outdated systems--that weren't created by women--and that leave us drained, stressed, and undervalued for our talents and abilities.

I am a mom, puppy collector, recovering people pleaser, and a lover of blackberry cobbler.

My fave things: reading (total geek bookworm here), my water bottle, and hiking with my dogs, Gatsby & Rilo.

what I stand for . . .

Changing the world by empowering women to take charge of their income and future.


I am on a mission to serve 100,000 purpose and impact-driven women entrepreneurs over the next 5 years.

Women are critically important for leading the change we need in the world, and they deserve a bigger seat at the leadership and money table.

I believe that the way of the future is women-led businesses where we do life and biz differently.


You are Smart.

You always have been . . . even if the world has undervalued your talents and abilities. I love helping you unleash more of your potential.


You are Better.

You are the type of person who strives daily to be a better version of herself than the day before. I love helping you find your own unique version of Success and Well-being.


You are a Smart, Better Woman. 

It's time your talents and abilities are turned into a more profitable, successful, and happy life that leaves a legacy and an impact.

Annie Bauer, Online Biz Strategist for women around the world working at her desk with her laptop in her home office

My Story

Striking out on my own as an online entrepreneur was like being in the dark woods without a compass.


Most online coaches & course creators struggle to achieve the financial and time freedom they want.

Not being able to build the business of their dreams makes them feel discouraged, not knowing how to fix it, and wanting to throw in the towel and give up.

I get it. I've been there, too.

I struggled for years, in fact-- wasting time, money, and missing out on a lot in life. It took thousands of hours, tens of thousands of dollars invested in my education and my own coaches, and a whole lot of wrong turns to learn the mistakes I was making and what really works.

You shouldn't have to go through all that.

You can take the shortcut and fast-track your way to success by learning from my mistakes . . . shaving years off your learning curve and getting to your Success Goals faster.

Every woman entrepreneur deserves to have a thriving, profitable business and ALSO become the empowered and fully vibrant woman she has always wanted to be in ALL areas of her life.


My Commitment to Bringing You the Best Methods for Success

In addition to my own experiences and street cred helping countless others, I'm also committed to constant learning. Here are just some of the things I bring to the table:

  • An extensive background in Science and Business (former Fortune 500 sales professional and pre-med student)
  • Certified graduate of The Neuroscience Academy with Dr. Sarah McKay, a graduate from Oxford University
  • Ongoing training and coaching with my mentors and coaches (everyone should have a coach . . . even coaches), who are multi-million dollar a year experts in different areas
  • Rapid Transformational Therapist and Practitioner RTT®️ trained by Marisa Peer
  • Trauma informed coaching training
  • IFS (Internal Family Systems) informed training with Dr. Richard Schwartz
  • Self compassion informed training with Dr. Kristin Neff
Annie Bauer, Certified Coach, Online Biz Strategist, Mindset and Neuro Coach helps women coaches and course creators create the success they want in their lives while also having health and wellbeing

fun facts about me

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Some fun facts about me since we'll be hanging out together as digital friends.

And hey--hopefully I'll get to meet you in person one day!


alternate job >                           Travel blogger . . . me, a laptop, and the world 

guilty pleasure >                       Popcorn with butter. Shhh. Just between us.

take my money >                     Trader Joe's, Pottery Barn, Anthropologie

secret talent >                           I can do a great Wicked Witch from Oz imitation

                                                         (but I am more like Glinda in real life!) 

beach/mountains >                  Mountains! I get to live in my dream locale

personal jam >                          Grown Woman. Beyoncé and Girl Power!

Look at the Results Annie's Students Are Getting!

Jana Swenson, founder of Creative Concoctions and student of Annie Bauer

Jana Swenson, founder of Creative Concoctions




I was feeling stuck and overwhelmed with the plethora of ideas I had in my head, and I was lost as to where I should start. Meeting with Annie helped me to organize my thoughts and prioritize my ideas.  She helped to figure out which ideas would be a great fit to implement now, plus develop action items to get myself moving forward. In addition, we didn't throw away any of my ideas, but put them in a place we labeled, "not right now." 

I felt a wonderful weight lifted and a new energy to keep moving forward after meeting with Annie. She is such a warm and authentic woman who genuinely is working to lift up others with her talents.  I highly recommend taking the opportunity to work with Annie!

Annie H., published author and student of Annie Bauer

 Annie H., published author


“I am a calmer, more level-headed person than I was before coaching. I look for solutions to challenges (my new word for problems!), and I am getting better at not procrastinating. I found myself setting goals and taking steps to accomplish them instead of dreaming about it.

As a writer, I have come up with a whole new idea for a series of journals--two that are already published!  I was able to do that only because of the coaching experience with Annie!”

>Have a question?

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To contact Annie and The Smart Better Life™️ team, reach out to us at [email protected]

Annie Bauer, Certified Coach, Online Biz Strategist, Mindset and Neuro Coach helps women coaches and course creators create the success they want in their lives while also having health and wellbeing

If your dreams don’t scare you a little and make a few people think you’re crazy, then you’re not dreaming BIG ENOUGH.  ~~Annie Bauer